Karina Besprosvan is a communications and media expert and specialist in consumer insight, brands, and product development; with extensive experience working in multicultural settings and a variety of industries, with a focus on the United States and Latin America market.
She has written over 50 papers and studies and has served as a guest speaker at over 100 industry events worldwide. She is also a co-author and editor of a variety of publications, including her #GenZRuleZ popular research.
After working for 12 years with OmnicomMediaGroup, serving Fortune 500 companies, Karina now works in the Home Publishing Associations group as a community engagement and digital content executive (innovating in new products and content for the digital world).
She also performs as a strategic consultant for Televisa/Univision business intelligence department. Some of Karina’ clients among last years, include Sony Pictures, OMD, PHD, Grupo Garnier, Grupo Texo, Copetrol, HP, Visa, Pepsi, McDonald’s, FedEx, Hilton, Nissan, Hasbro, J&J, Nivea, Diageo, Santander, Walmart, Danone, Telefónica, Natura, Mobly Brazil, KPMG, Tarproot, Unesco.
For the past five years, she has been passionate about teaching and empowering future talents and generations, preparing them for the #Futureofwork. Along this path, she has launched Mint#hackthefuture in 2017, #ExoEducate in 2020, to develop courses at universities and other educational institutions on the future of organizations. In 2021 she has been offered to co-direct the education department at OpenExo for Spanish speakers a market of + 450 million people.
Starting in 2009, Karina serves as Esomar’s Representative. Since 2010, she has also been serving as a member of the I-COM International Congress Board, a global event on digital analytics. She has also been a mentor at MAIP, Northeastern University, and WIRE since 2014. She has university studies in Marketing, Advertising, and Sociology, in Argentina. A Diploma in Business Planning from the University of Westminster, London. A Master in consumer behavior from the UAI University of Chile. Innovation Center Lab and Market Hack certificates from Idea Center, in MDC, Miami. A certificate from Singularity University in exponential thinking and transformation and a certificate in Leading from the emerging future from MIT. She is also an Openexo certified coach, consultor, and trainer
She has also a deep volunteering history. Due to Covid, she has been collaborating online to many organizations helping people, startups, and organizations to reset and reinvent their selves and their business. On that path, during 2020-21 she has been participating as organizer, coach, mentor, and disruptor for more than 20 challenges globally, and helped more than 650 entrepreneurs, in organizations like Purpose Alliance, MIT Covid 19 Latinamerican Hackaton, the Humanitarian Innovation Hackathon, from Sydney University and for Miami Ad School, ExoMorocco, BostonExo and Company Builder TransferenciAP, -where she is also a member at the advisory board, for both.
Lastly, Karina is a strong community engager and leader. With the help of the exponential community in Latin America, she has created the #exocommunityawards, #exowomen, #exotierra and #exolatam events, and the #exo4good project.Read Less
Trends in Technology
The technology trends that are shaping exponential organizations and how companies need to quickly adapt to be relevant in the XXI century.
Power of Attention
The power of attention of Millennials and Generation Z when they are interacting with their mobiles and how to assure micro communication moments, – from families to societies to brands.
The New video revolution and what it means for the media and entertainment industry (from VR to AR to new multimedia short smart stories).
Future of Work
“Karina is a passionate and insightful leader in the Digital Measurement space and a pleasure to work with. It is fortunate that LATAM has people like Karina to help develop this exciting region.”
“Karina is a very knowledgeable and grounded insights professional. She has a fantastic grasp of consumer motivations, trends and needs. She understands their hopes, dreams and ambitions and can construct meaningful engagement strategies that deliver value for brands and consumers. She has a profound understanding of new and emerging media and a solid grasp of research and analysis techniques to isolate new and driving insights – but more importantly can bring those to life.”
“Karina es una tremenda profesional, entregada a la excelencia, gran manejo de los Insights del consumidor, solidaria , pro-activa y un gran manejo de la data.
“I have been working several years with Karina to engage market researchers in Miami focused on Latin American markets. She is well-connected in the industry and her positive energy helps attract many industry players to new and exciting projects. Her knowledge of the Latin American media marketplace makes her an asset to any company venturing in that market and I strongly recommend Karina for your next project!”
“Since the first moment I heard about Karina’s experience and background, I knew she’s one of the most brilliant minds of research and consumer insights at a global scale.
I can say she was a cornerstone in my growing passion to acquire more knowledge about strategy development, based on consumer insights. Nevertheless, she’s been on the loop of the use of new digital technologies for Consumer Research.
Every project she led had assured international media recognition thanks to her ability to pull out the best of every team player to obtain enlightening findings, insightful conclusions and outstanding results.”
Videos of Karina
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